A speaker on a stage presents to an audience.

Agenda

Discover a dynamic agenda at Meet Magento Canada 2025, featuring technical expertise, business insights, and upcoming solutions. Dive into the latest happenings in the world of ecommerce, spanning diverse talks from industry experts and networking opportunities.
Tickets are now on sale!
A speaker on a stage presents to an audience.

2025 Agenda

NOTE - Subject to Change

NOVEMBER 13, 2025

SPONSOR SETUP

5:30am - 7:45am

REGISTRATION OPENS

8:00am - 9:00am
Please have ID ready, badges must be worn at all times

OPENING REMARKS & KEYNOTE

9:00am - 11:00am
Schedule and tracks subject to change.
Opening Remarks
Marsha Naidoo
Magento Association Update
Mathias Schreiber
Keynote
Magento Expert TBA

MORNING BREAK

10:30am - 11:00am
Coffee, Tea, Snacks
11:00am - 11:30am
BUSINESS
Merchants Who Use AI Win. Those Who Don’t Fall Behind
Nigel Leadbitter
Account Manager, Magebit
11:00am - 11:30am
11:30am - 12:00pm
TECHNICAL
AI-Powered Menu Match: Automating Complex Item Mapping in B2B eCommerce
Steven Singer
CIO, Julius Silvert
11:30am - 12:00pm
12:00pm - 12:30pm
BUSINESS
AmericanVan.com an untold eCommerce story!
Manny Farooqi
Sr. Director eCommerce & Digital Strategy, American Van Equipment
12:00pm - 12:30pm
12:30pm - 1:00pm
TECHNICAL
Integration Strategies for ERPs like SAP S/4HANA with Magento Open Source, Adobe Commerce PaaS and SaaS
Stefan Willkommer
CEO, TechDivision GmbH
12:30pm - 1:00pm

BREAK

1:00pm - 2:00pm
Meet and Greet
2:00pm - 2:30pm
BUSINESS
Building Your eCommerce IT Dream Team
Antoinette Mkwapatira
Ecommerce Engineering Manager, Hanesbrands Inc
2:00pm - 2:30pm
2:30pm - 3:00pm
BUSINESS
Toppling the Monolith: How Design Leads Faster, Smarter eCommerce
Christopher Dowson
Founder/Owner, My First Raygun
2:30pm - 3:00pm
3:00pm - 3:30pm
TECHNICAL
Building Resilient Ecommerce: A Look Into Magento on Kubernetes
Damien Retzinger
Software Engineer, Graycore LLC
3:00pm - 3:30pm
3:30pm - 4:00pm
TECHNICAL
Custom shipping app using Adobe checkout starter kit
Federico Soich
Adobe Commerce Senior Developer, Fulcrum Digital
3:30pm - 4:00pm
4:00pm - 4:30pm
BUSINESS
Tech behind AI Accelerator: from churn recovery to smart inventory - live showcase
Liana Staskevica
AI Product Lead, scandiweb
4:00pm - 4:30pm

EVENING BREAK

4:30am - 5:00am
Evening Tea / Coffee, Soft Drinks, Snacks
4:30pm - 5:00pm
Nowadays everything seems to be labeled “AI-powered,” but in this session we’ll show how we’re using AI to create real, tangible improvements in our e-commerce stores and, you’ll see among other features how we are applying: - Advanced Process Automation: reducing manual work and streamlining operations. - Augmented Performance Monitoring: detecting issues faster across multiple accounts and keeping the stores running smoothly. - Knowledge-to-Intelligence: transforming expertise into a system that thinks and acts like you do. Attendees will leave with practical inspiration: not just ideas, but a clear picture of how AI can be applied to boost customer satisfaction and simplify your day to day work in a real Magento/Adobe Commerce environment.
Nicanor Gioffre
Chief Innovation officer, Improntus
Nicanor is the co-founder and CIO of Improntus, an esteemed agency empowering some of the world’s leading brands on Magento and Adobe Commerce for over eight years. With a background as a programmer and architect dating back to the early days of Magento 1, his journey has evolved into a passion for driving innovation and creating cutting-edge products. He’s also a professional pilot and flight instructor but, for now, AI projects have him firmly on the ground.
TECHNICAL
Beyond the AI's hype: How we are actually making our stores and operations better
Nicanor Gioffre
Chief Innovation officer, Improntus
5:00pm - 5:30pm
4:30pm - 5:00pm
TECHNICAL
Practical Magento Patterns for Bridging Online and Offline Commerce
Kuba Zwolinski
CXO, Snowdog
5:30pm - 6:00pm

AFTERPARTY

6:00pm - 10:00pm
Our legendary 4-hour afterparty offers great food, an open bar, and unparalleled networking.
Your ticket to MM25CA includes access to our afterparty. All attendees of MM25CA are welcome.